Advertisers

Ad Effectiveness

Measuring advertising impact and response

Podtrac's long-standing advertising partners tell us that Podtrac is among the most effective parts of their media plan.

High ad effectiveness at Podtrac begins with working with the most premium online shows which garner the attention of the most intelligent and engaged listeners and viewers. Then we match each brand with the right shows and audiences, and deliver compelling ad messages in a voice and format which resonates with the audience.

Across multiple campaigns and product and service categories, third party research firms have summed up Podtrac ad effectiveness in this way:

• 62% average unaided ad recall
• 89% average aided recall
• 81% average increase in product/service awareness
• 187% average increase in usage intent
• 69% average brand favorability/appreciation for advertising in the shows
• Podtrac Shows reach audience members who carry those messages to influence their friends and followers in social media such as Facebook, Twitter and Flicker

All of which means the effectiveness of Podtrac advertising delivers multiples beyond traditional display, pre-roll video, and mobile advertising.

Podtrac is a member of the Advertising Research Foundation.