Enter Podtrac. We provide an easy way to identify podcast ad opportunities that precisely match your target demographic. Then we help you purchase and place ads in those podcasts. It's the complete podcast advertising and sponsorship service you've been waiting for.

A Complete Podcast Advertising and Sponsorship Solution

Everything You Need to Advertise with Confidence in Podcasts

Expert Podcast Demographics -- Enhanced with MRI Data

Easy ways to discover and compare podcasts matching your targets

Podtrac has assembled some of the best talent in research to provide the data you need to make smart podcast advertising and sponsorship decisions. Through our Podcast Audience Survey, developed in conjunction with Mediamark Inc (MRI) and Taylor Nelson Sofres (TNS), we actively develop profiles for each podcast - giving you the information you need to find podcasts matching your targets.

And through Podtrac's special agreement with MRI, we provide an index of MRI's Survey of the American Consumer It's available to advertisers for any podcast profile through Podtrac. Podtrac and MRI also offer custom podcast research services through a variety of programs, including our Podcast Panel. If you're interested in learning more, please contact us.

Expert Third Party Podcast Measurement: Podtrac Verified

The confidence you deserve for podcast advertising or sponsorship

You can't afford to be uncertain about listenership or viewership. So Podtrac has developed a measurement methodology and system for measuring podcast activity. Our podcast measurement team's experience includes developing measurement systems used by Arbitron, cable television networks, comScore Media Metrix, and online advertising businesses.

Podtrac Measurement offers the best methodology and system for measuring podcast activity. You can leverage it for any podcast of interest to you and your targets. Before you sponsor or advertise in a podcast, be sure that it has our expert third-party podcast measurement, by asking the podcast to become Podtrac Verified. It's simple for the podcaster. It's free. And best of all, it lets you advertise in podcasts with confidence.

Expert Podcast Search & Share

The service you need to find audio and video podcasts your targets listen to or watch

Podtrac's free and innovative Search, Save & Share service allows you to find your target audiences and search for podcasts based on key word, content, or demographic data. You can sort podcasts by reach or demographic fit (via the Podtrac Audience Insights^SM Survey indexed to Mediamark's Survey of the American Consumer). And when you find podcasts that are a good match for your brand, you can create lists of podcasts, and share the information with your associates and clients.

Podtrac Search, Save & Share includes:

• Podcast content search for more than 5000 audio and video podcasts, including every iTunes top-ranked podcast
• Podcast demographics search using the results of its survey of more than 70,000 podcast listeners and viewers
• Podcast advanced search using virtually any combination of: content, key demographic data points, format (audio or video) and content rating

Podcast Advertising and Sponsorships

Strategies and methods to make the most of the medium

Targeted advertising and sponsorship with measurable results. That's the Podtrac method. Our advertising and sponsorship programs begin with matching your targets to podcasts, then delivering your advertising or sponsorship creative to listeners and viewers. All the while, Podtrac provides standards and systems for podcast advertising, including optimized approaches for reach, frequency, formats, and positioning. They're all optimized for the podcast medium and the characteristics of each individual podcast.