Advertising

Providing a Revenue Stream for Online Shows

Podtrac has been a trusted advertising partner for some of the most popular online shows and largest advertising brands since 2005.

Podtrac's ad formats consist of two ad placements per episode for each advertiser.

• Ad position and length: Typically, a first 15 second ad runs within the first 90 seconds of the episode, and a second longer ad runs within the first half of the episode. Publishers place the ads in each episode per an advertising schedule Podtrac provides.
• Advertisers per episode: For episodes 10 minutes or less, there is typically a maximum of one advertiser per episode. For shows between 11 and 45 minutes, typically there are two advertisers maximum, and for shows 46 minutes or longer, a maximum of three advertisers per episode.

As a rule, longer shows are usually more popular, have better ad response, and are more profitable than shorter shows, so keep this in mind if you're interested in developing an advertising revenue stream for your show. If you are not yet using the Podtrac Measurment system for your show or the Podtrac Survey, please do so.